Hospitality Service in Asia

Despite global economic recessions and financial downfalls, hospitality industry continues to spread its magical effects in different corners of Asian countries with commendable services and launches of enchanting infrastructures of hotels and vacations spots (Abu Khalifeh and Som, 2012).Advertising We will write a custom essay sample on Hospitality Service in Asia specifically for you for only $16.05 $11/page Learn More Recently, an event has taken place in Hong Kong, in which a group of W hotels have launched their most innovative and remarkable design concepts of residences for tourist across the globe. Modern and new style luxury, with sharp and beautiful cut edged architectural and interior designs have evidenced that professionals are working creatively to make improvement in hospitality services in Asia (Etravel Blackboard, 2012). Another grand even took place in Honk Kong explaining progress of hospitality industry services in the regions for dif ferent clients coming from all over the world. An event of grand opening of Crowne Plaza Hong Kong Kowloon East, Holiday Inn has been celebrated recently. It is first time in the history of Hospitality industry of Asia that, twin-brand projects have been launched, which are expected to bring new era of Hospitality in Hong Kong (4-traders, 2012). Manila serves as a cultural, political, economical, and social community centre for citizens of Philippines and a foremost opportunity destination of the Southeast Asia (Eturbonews). Current announcements from Hilton Hotels and resorts show their strong commitment to grow aggressively in the Asia Pacific region and redevelopment of their hospitality brands across the globe (Eturbonews). Also, their collaboration with world class travelers like International Hotel Group Inc., ensure that Hilton Manila has potential to capitalize their business on the strong national and international demands from travelers looking for high-quality accommodati ons (Eturbonews).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, it has been observed that Hilton Hotels and Resorts is one of the most out-class and leading brands of Philippines and it marks remarkable milestone for their frequent progress in this locality of Asian region (Eturbonews). Their brand portfolio has recently spanned more than seventy-five states and they proudly announced to bring authentic hospitality to tourist and residence in this region of this region of Philippines (Eturbonews). Additionally, it should be noted that this prediction has been proven correct by the Singaporean hospitality services, as they have gained reputation in the market with record breaking performance in 2012, specifically tourism and restaurant services made remarkable achievements this year (Hospitality Net). Therefore, from the above discussion, it should be noted that the hospitality s ervices in the Asian regions are progressing day by day with advancements in the communication modes and most specifically due to globalization. Current events and occasions related to the success and celebrations of different Asian hospitality organizations evidenced that the Asian countries are not behind in updating and improving their hospitality services at the global level. Works Cited 4-traders. â€Å"Sun Hung Kai Properties Limited : SHKP celebrates grand openings of Crowne Plaza Hong Kong Kowloon East, Holiday Inn Express Hong Kong Kowloon East and Vega Suites.â€Å".  2012. Web. Abu Khalifeh, A and A. Som. â€Å"Service Quality Management in Hotel Industry: A Conceptual Framework for Food and Beverage Departments.† International Journal of Business and Management 7.14 (2012): 135-141. Print.Advertising We will write a custom essay sample on Hospitality Service in Asia specifically for you for only $16.05 $11/page Learn More Etravel Blackboard. â€Å"W Hotels Worldwide Unveils Innovative, Iconic Design Along Ancient Pearl River With W Guangzhou Hotel Residences.† 2012. Web. Eturbonews. â€Å"Hilton Hotels Resorts expands in Philippines.† 2012. Web. Hospitality Net. â€Å"Record-Breaking Performance by Singapore Hotels.† 2012. Web. This essay on Hospitality Service in Asia was written and submitted by user Molecule Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay about Water and Habitable Planet Unit

Essay about Water and Habitable Planet Unit Essay about Water and Habitable Planet Unit A.P. Environmental Science Syllabus 2009-2010 General scope and sequence for the course |Unit |Topic |Relevant Text Chapters | |1 |Sound Science, Stewardship and Sustainability |1, 22 | |2 |Ecosystems and Biogeochemical Cycles |2, 3, 4 | |3 |Human Demographics and Wealth Gap |5, 6 | |4 |Biodiversity and Natural Capital |10, 11 | |5 |Water Resources and Water Pollution |7, 17 | |6 |Atmosphere and Global Warming |20 | |7 |Conventional Non-renewable Energy |12, 13 | |8 |Renewable Energy |14, 23 | |9 |Soil, Food and Pest Control |8, 9, 17 | |10 |Hazardous Chemicals and Human Health |14, 19, 22 | |11 |Solid Waste and Atmosphere Pollution |18, 20.5, 21 | AP Environmental Science Course Overview AP Environmental Science is a college level course with the ability to transfer college credits if you pass the AP Exam in May. The goal of AP Environmental Science is to provide students with the scientific principles, concepts, and methodologies required to understand the interrelationships of the natural world, to identify and analyze environmental problems both natural and human-made, to evaluate the relative risks associated with these problems, and to examine alternative solutions for resolving and/or preventing them. Environmental science is interdisciplinary; it embraces a wide variety of topics from different areas of study. The curriculum draws upon various scientific disciplines including: Earth Systems and Resources The Living World Human Population Dynamics (and Policies) Land and Water Use Energy Resources and Consumption Pollution Global Change In addition the course will provide students with the scientific principles, concepts, and methodologies required to understand the interrelationships of the natural world including: Analyzing and interpreting information and experimental data, including mathematical calculations. How to identify and analyze environmental problems, to evaluate the ecological and human health risks associated with these problems, and to critically examine various solutions for resolving or preventing them. A laboratory and/or field investigation component. A minimum of one class period per week will be spent engaged in laboratory and/or field work. The following themes provide the foundation for the AP Environmental Science course: 1. Science is a process. Science is a method of learning more about the world. Science constantly changes the way we understand the world. 2. Energy conversions underlie all ecological processes. Energy cannot be created; it must come from somewhere. As energy flows through systems, at each step more of it becomes unusable. 3. The Earth itself is one interconnected system. Natural systems change over time and space. Biogeochemical systems vary

Training and Development on Employee Job Performance in Tesco Dissertation

Training and Development on Employee Job Performance in Tesco - Dissertation Example In order to serve a wider market, the company requires flexible, well trained workforce which can identify the needs of its customers. This project looks at the various programs undertaken by the company and aims to provide training and development opportunities for its employees and also managers. The project aims to take into consideration the training provided in Tesco to its employees. The project aim is to identify the needs of training and development in Tesco and whether it has a positive impact on the working condition of the employees in Tesco. For further research, some research questions have been formulated which has helped in the formulation of the literature review. A time frame has been given supported with a Gantt chart showing the plan and approach of the project. A case on Tesco has been considered and a detail analyses on the information collected have been conducted and also supported with a discussion on the training and development sessions at Tesco. Finally a c onclusion has been provided which states that training and development has been an essential part of the company and it is trough the programs that Tesco has been able to reach he stage where it is today and continuous to grow in the future. Contents Executive Summary 2 Project Aims and Objectives 5 Objectives of the study 5 Research Questions 6 Project Plan and Approach 6 Literature Review 8 Training and Development in Organizations 8 ... Aims and Objectives The objectivity of training and development and the learning process has been a leverage with respect to industries and today it has become arching trend of social needs which emphasis that organisation should inculcate learning culture as social responsibility. Training has played a distinct role in the achievement of organisational goal by way of incorporating the interest of the organisation and the employees. The performance of employees depends on various factors but one of the most important factors is training. Training is essential in order to enhance the capabilities of the employees. Training and Development increase the performance of the employee and in return it enhances the performance of the overall organisation. Employee performance depends on factors such as job satisfaction, knowledge and management. Thus it can be inferred that employee performance is important for the organisation and training and development is essential and beneficial for emp loyees to improve their performance (Khan, et.al 2011). Therefore the purpose of the study is to determine the impact of training and development on the employee at Tesco. Objectives of the study The objectives of the study are to: Identify the major purpose of training and development Ascertain the training and development policies in Tesco Explain and outline the training and development practise and processes, outline of the training methods and the process of monitoring and evaluating the plan. Whether training and development have a positive effect on the performance of workers and productivity. Research Questions How did the training and development practice developed in Tesco? What are the training and development practice and policies in Tesco? What are the major purpose of training

Doesn't matter Essay Example | Topics and Well Written Essays - 500 words - 1

Doesn't matter - Essay Example These characters show that they are born with special powers and abilities. Talking about The Secret Ibis, it comes to understanding that Doodle (the lead character who is physically unstable) was a disappointment to his family. Among all, his brother was more disappointed because he could not play with him the way he expected to run. In the second setting, Simon Birch, one can note that Simon was not able to be one of those kids who were normal. It should also be noted that he was a short heighted person who was not accepted by anyone not even the society he lived in (Hurst). It will not be incorrect to state that if Doodle or Simon were treated well by his brother and Joe then it could have been expected that there were betterment in their lives. The support from family or friends would have helped them to be accepted by the society in general. As a contradiction to this statement, it was marked in the short story that Doodle was not at all accepted by his brother as he was tortured by showing coffin that was bought Doodle (Johnson). Ultimately, Doodle’s brother left him alone when the storm occurred. Doodle lost his life in the storm as he was dependent upon his brother for reaching school. In a similar way, Simon was put to test by his friend who was rather supposed to provide a support to him. Just because of the misunderstanding, he wronged Simon (Hurst). The community has seemingly failed to understand the need of dealing with people who are abnormal but can be gifted in many ways. For instance, Doodle was a mighty heart because he was able to survive when everyone thought he will not. In the same way, Simon was considered as a person who was short and misfit in the society. However, in real terms, he was extremely talented and wise. Nevertheless, despite their gifted personalities, they were not provided with the support and acceptance that they deserved to have (Johnson). Through the above analysis, it comes to understanding that the two

The level of unemployment in United Kindgdom Coursework

The level of unemployment in United Kindgdom - Coursework Example Increased unemployment in a country shows that a country does not use its resources appropriately. It carries momentous social costs in that, unemployed people must habitually depend on benefits for income from other people. Besides, the sense of boredom rejection and failure of being unemployed brings a lot of social consequences to their lives. Recent studies have constantly linked unemployment to deterioration of health and rising suicide and crime rates. The causes of unemployment are diverse and economists differentiate a number of types: structural unemployment is caused by changes in the labor market or the economy. This is the failure of available jobs to fit workforce skills; frictional unemployment is the occurrence of people being amid jobs; cyclical unemployment is caused by the vagaries of cycles in the business; and seasonal jobs are caused by different seasonal jobs e.g. construction and farm work (Bassanini and Duval, 2009). Background The history of UK unemployment i s central to social and economic history of the country. As a result of post war boom, 1950s and some parts of 1960s saw very low rates of unemployment going to as low as three percent. This was far- off much lower compared to other years and this has made a number of hypotheses to be put forward to account for this unique time in the history of labor market. The servicemen who were in the far front had been promised full employment if they won in the Second World War. The government was not prepared to break this pledge. The record quantities of exports and imports went through docks in London when the reconstruction endeavor was in full dangle. The skilled labor was enthusiastically recruited from the countries forming commonwealth to help in building of hospitals, schools and houses in London. Growing prosperity brought a new boldness to young generations in London who was looking to America for models f music and other behaviors. In around 1958, the growing western community of India in Notting Hill was attacked by rampaging youth gangs. This was disaffected infantile delinquents that became a problem to Londoners. The manufacturing companies flourished very much in 1950s especially the ones that were making consumer goods such as radios, televisions and washing machines. The offices in London increased white collar jobs bringing a boom of over 50,000 jobs. By the, the services went up to 51 % of London’s economy while manufacturing accounting for 42 % (UK unemployment, 2011). The office jobs benefited women very much outnumbering men in for the first time ever (Kalachek and Westebbe, 1961). Unemployment in (%) 1950 1.5 1955 1.1 1960 1.6 1965 2.6 1970 4.1 1975 4.5 1980 6.8 1985 6.4 1990 7.1 1995 8.6 2000 5.4 2005 4.9 2009 5.8 2010 8.1 2011 7.9 Source: Kalachek and Westebbe, (1961), Bell D., Blanchflower G. (2008) and Nickel S., Nunziala L. (2005) Technological progress, the achievement of Keynesian economics, steady international trade environment a nd constancy of the Phillip curve (which postulated an affiliation amid high inflation and reduced unemployment) brought a situation of full employment approach. Before this, the preponderance of the women lingered in the category of the people who were economically inactive. The economic prevailing attitude of the detonation years collapsed in late 1960s and early 1970s. The energy crises of 1973 as well as 1979 created stagflation, rising unemployment, and rising inflation. This is something that reckoned impossible using Phillip

Passive and Active Security Attacks

Passive and Active Security Attacks Ans :- The difference between active and passive attacks in case of active attack involve the updating upon the data means the active attack access the data and then perform alteration upon the data and than data transmit on the network but in case of passive attack the attacker just access the message and the contents of the message without any alteration upon the data means just type attack just involve to read and access the message the content mean just observe the message . The active attack easy to detect but not easy to protect but passive attack difficult to detect easy to prevent Examples of the Active attack Replay Message modification Denial of service Example of the Passive attack Traffic Analysis Q2. List and briefly define categories of security services. Ans :- The various type secure services are :- Authentication Access Control (Authorization) Data Confidentiality Connection Confidentiality Connectionless Confidentiality 4. Data Integrity Connection Integrity with Recovery Connection Integrity without recovery Connectionless integrity Non Repudiation Authentication:- the service of authentication concern with the validate to the user before receiving the data at the receiving end . Means this service provide the way to authenticate the receiving of data after confirming the data coming from the valid user. Access Control :- after authentication the next task is access control means when user request to access the specific data then after perform authentication just next task to check the privileges of user what type of task user can be perform and what type of Resources can be access by the user . user can capable to read the contents of the data and Data Confidentiality:- This service basically refer to provide the confidence the data receive by the receiver not be access and read by any other person during data transmission mean the content of the msg not view by any other person. The type of data confidentiality:- Connection Confidentiality:- Refer to protect the data of all the during from read the content of the data on the connection. Connectionless confidentiality :- Refer to providing the protection from accessing the data of all the user on the Block of data. Data Integrity :- Refer to sure that the data receive by the receiver not be updating during the transmission by any other unrecognized person . mean the data receive by the receiver the actual data that is send by the sender. The following the types of the data integrity: Connection integrity with recovery:-Provide the integrity upon the data during transmission on the connection if there is any updation detect then also recover the message from the alteration and convert into the actual contents. Connection integrity without recovery:- refer to providing the integrity upon the data but not providing the recovery upon the data. Connectionless data integrity:- provide integrity upon the block of data also prevent if any alteration performed but not recover the message. Non repudiation :- refer to provide confidence to the sender the data receive by the receiver is the actual receiver and also provide confidence in the receiver side the data send by the actual sender. Q3. Is there any problem with the one-time pad cipher? Discuss the Problems. Ans :- yes there is problem with one time pad cipher :- Despite Shannons proof of its security, the one-time pad has serious drawbacks in practice: it requires perfectly random one-time pads, which is a non-trivial software requirement secure generation and exchange of the one-time pad material, which must be at least as long as the message. (The security of the one-time pad is only as secure as the security of the one-time pad key-exchange). careful treatment to make sure that it continues to remain secret from any adversary, and is disposed of correctly preventing any reuse in whole or part  Ãƒ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ hence one time. See data reminisce for a discussion of difficulties in completely erasing computer media. Q4. Define types of attacks based on what is known to the attacker. Ans:- The following are the typed of on the based on the known to the attacker Cipher Text Only Known Plaintext Chosen Plaintext Chosen cipher text Chosen Text Cipher Text Only :- in this type attack the attacker only know the algorithm used to encrypt the message from plaintext to cipher text .and also known the cipher text and try to be convert the cipher text into the plain text by using the brute forte attack if the key length if too large than this attack to be used no possible then require to be use the crypt analytical way . Known Plaintext :- in this attack attacker know the algorithm , cipher text and also know having idea and some of knowledge of the plain text and upon the bases of the knowing plain text generate the cipher text and contain the key to be use to convert the message from plaintext to cipher text. Chosen Pain text :- in this attack attacker know the algorithm , cipher text and also also having some of the chosen plain text and also having the cipher text of the plain text with the key used to convert the plain text into the cipher text Chosen cipher text :- in this attacker know the algorithm , cipher text and also known the cipher text that to be chosen and also having the plain text and also the key that use to convert the cipher text into the plain text. Chosen Text:- in this type of attack attacker know the algorithm , cipher text , and also some of plain text and also conversion into the cipher text included key and also having the some chosen cipher text pain with also having the plain text of all the message and also having key information. Q5. Write a Program to implement Play fair cipher? Ans :- /* Program to implemencryptiont ppfair cipher */ #includecryption #includecryption void main() { char pp[5][5],encryption[10],decryption[10],data1[10],kk[10],str[26]=abcdecryptionfghijklmnopqrstuvwxyz; int i,j,k=0,m=0,l,flag=0,lencryption,onx,ony,twx,twy; char on,tw,temp1,temp2; clrscr(); /* Reading the plain text */ printf(n encryptionter the data1 : ); gets(data1); /* Reading the kk */ printf(n encryptionter the kkword : ); gets(kk); /* Implemencryptionting the algorithm */ for(i=0;i { j=0; while(j { on=kk[j]; j++; tw=kk[j]; if(on==tw) { while(kk[j+1]!=NULL) { kk[j]=kk[j+1]; j++; } kk[j]=NULL; } } printf(n t modified kk is : ); puts(kk); for(i=0;i { for(j=0;j { if(kk[k]!=NULL) { pp[i][j]=kk[k]; k++; } else { pp[i][j]=NULL; } } } lencryption=strlencryption(kk); l=0; for(i=0;i { for(j=0;j { if(pp[i][j]==NULL) { flag=0; for(k=0;k { if((str[l]==kk[k])l { flag=1; break; } } if(flag==1) { l++; j; } else { pp[i][j]=str[l]; l++; } }} } printf(n); for(i=0;i { for(j=0;j { printf(t %c,pp[i][j]); } printf(n); } for(i=0;i { j=0; while(j { on=data1[j];j++; tw=data1[j]; if(on==tw) { data1[j]=x; temp1=data1[++j]; data1[j]=tw; while(data1[j]!=NULL) { temp2=data1[++j]; data1[j]=temp1; temp1=temp2; } data1[++j]=NULL; } } } printf(n t modifed data1 : ); puts(data1); i=0;j=0; while(data1[i]!=NULL) { on=data1[i]; i++; if(data1[i]!=NULL) { tw=data1[i]; i++; } else { tw=x; } for(k=0;k { for(m=0;m { if(pp[k][m]==on) { onx=k; ony=m; } if(pp[k][m]==tw) { twx=k; twy=m; } } } if(twx==onx) { encryption[j]=pp[onx][(ony+1)%5]; j++; encryption[j]=pp[twx][(twy+1)%5]; j++; } else if(twy==ony) { encryption[j]=pp[(onx+1)%5][ony]; j++; encryption[j]=pp[(twx+1)%5][twy]; j++; } else { encryption[j]=pp[onx][twy]; j++; encryption[j]=pp[twx][ony]; j++; } } encryption[j]=NULL; // encryptioncrypted data1 printf(n t encryptioncryted data1 is: ); puts(encryption); // decryptioncrypting the givencryption encryptioncrypted data1 i=0;j=0; while(encryption[i]!=NULL) { on=encryption[i]; i++; tw=encryption[i]; i++; for(k=0;k { for(m=0;m { if(pp[k][m]==on) { onx=k; ony=m; } if(pp[k][m]==tw) { twx=k; twy=m; } } } if(twx==onx) { ony=ony-1; twy=twy-1; if(ony==-1) { ony=4; } if(twy==-1) { twy=4; } decryption[j]=pp[onx][ony]; j++; decryption[j]=pp[twx][twy]; j++; } else if(twy==ony) { onx=onx-1; twx=twx-1; if(onx==-1) { onx=4; } if(twx==-1) { twx=4; } decryption[j]=pp[onx][ony]; j++; decryption[j]=pp[twx][twy]; j++; } else { decryption[j]=pp[onx][twy]; j++; decryption[j]=pp[twx][ony]; j++; } } } decryption[j]=NULL; // decryptioncrypted data1 printf(n t decryptionncryptioncryted data1 is: ); puts(decryption); getch(); } Q6. Given the speed of a current ordinary computer (for home or light office use), estimate the amount of time necessary to crack a DES encryption by testing all 256 possible keys. Make a similar estimate for a 128-bit AES key. Ans :- We assume that the household computer has a 2GHZ processor. Also we assume that a machine takes a hundred cycles per brute force against a single 56-bit DES key or 128 bit AES key. To crack a DES encryption, we need: (2^56 key)*100 cycles/60sec/60min/24hour/365days/2000000000hz = 114.246566  years To crack a AES encryption, we need: (2^128 key)*100 cycles/60sec/60min/24hour/365days/2000000000hz = 5.39514154 ÃÆ'- 1023 years

The Road Not Taken And Stopping By Woods On A Snowy Evening - Analysis

Robert Lee Frost (born in San Francisco, March 26, 1874 and died in Boston, January 29, 1963) was one of America's leading 20th-century poets and a four-time winner of the Pulitzer Prize. Although his verse forms are traditional, he was a pioneer in the interplay of rhythm and meter and in the poetic use of the vocabulary and inflections of everyday speech. His poetry is thus both traditional and experimental. After Frost’s father died in 1885, the family left California and settled in Massachusetts. From 1897 to 1899 he attended Harvard College as a special student, but left without a degree. Over the next ten years he wrote (but rarely published) poems, operated a farm in Derry, New Hampshire (purchased for him by his grandfather), and supplemented his income by teaching. In 1912 he sold the farm and used the proceeds to take his family to England, where he could devote himself entirely to writing. His efforts to establish himself and his work were almost immediately successful. A Boy's Will was accepted by a London publisher and brought out in 1913, followed a year later by North of Boston. In 1924 he received a Pulitzer Prize in poetry for New Hampshire (1923). He received it again for Collected Poems (1930), A Further Range (1936), and A Witness Tree (1942). Over the years he received an unprecedented number and range of literary, academic, and public honors. 1 The Road Not Taken Although I must admit that I am not a poetry fan, many of the poems of Robert Frost appeal to me, and this would have to be the one that appeals the most, in other words, it is my favorite poem. When I first read this poem, I liked it because of its free verse style (which I like) and its apparent simplicity, but, after much study, its true meaning became apparent. The obvious basic meaning is that the poem is about a person’s choices in life. The narrator describes coming to a problem with the fork in the road. He must go down one but feels he will not be able to take back his decision. He looks to see the pros and cons of each choice, and then takes the one that he says the least had traveled. He leaves the outcome up to the reader and the sigh at the end can be taken as good or bad. This leaves the reader the choice of deciding whether it is better to conform with society or rebel like Frost did and take up a less stable trade. However, there are many places to which... ..., he is far away from the city, and the city is like a synonym for life – and one of the opposites of life is death. Another closely related example of symbolism is â€Å"Between the woods and the frozen lake†. The woods are now a symbol of life – a change from the previous example – and the frozen lake, devoid of life, is a symbol of death. The final example of symbolism is an obvious one in which death is compared to sleep. Frost’s â€Å"difference† (The Road not Taken ln20) was always in him. This can be seen long before he starts his actual writing career. While he learned to read at a very late age of 14, he had already sold a poem at the age of 15. The road that Frost took was not only the â€Å"different† road and the right road for him, but also the only road that he could possibly have taken. The Road Not Taken and the often-studied Stopping by Woods on a Snowy Evening â€Å"exemplify Frost's ability to join the pastoral and philosophical modes in lyrics of unforgettable beauty†1. Frost's poetic and political conservatism caused him to lose favor with some literary critics, but his reputation as a major poet is secure. He unquestionably succeeded in realizing his life's ambition: to write.

Coca Cola Essay

Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporation’s history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporation’s history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. It is a well known fact that Coca Cola Corporation is an entrepreneurial venture started by one person who bought the formula from another firm and laid foundations of that beverages manufacturing firm. Current structure of the coca cola company is simple with minimal labor and management division. New system that can be adopted by the company may be the â€Å"machine bureaucracy† which has been defined as an organization with clearly defined hierarchy, well defined area of operations, standard operating procedures, proper rules and regulations, well division of labor, formal relationships among the member of organization, centralized decision making, technical competence and standardization of work. The company has faced a lot of external changes, for example in world war II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches. The company established 64 plants across the world to supply drinks to the troops (Coca Cola Company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. The recent change management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as ‘employee engagement’. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca cola across all its business segments. Coca Cola Company can use two change management tools to make sure that all people who are required to be the part of change management process. These tools are Force Field analysis and AKADAR model. Force field analysis is a technique developed by Kurt Lewin to scrutinize the forces that are causing an opposition to change process (Bass, 2009). By doing Force Field Analysis, Coca Cola Company will be able to induct people who are in need of appropriate training. Another useful tool is AKADAR model which stands for Awareness, Desire, Knowledge, Ability and Reinforcement. Through AKDAR model, firm creates awareness about the need of change, generate desire in the people to help in transitioning process, give knowledge to the people that how they can help the change process, develop an ability in the people to go through the change and provide them with continuous reinforcement to withstand the change (CMLR, 2011). Coca cola hopes to bring about a thoroughly integrated system of communications, and focus on creating brand relationships with their employees. This would enhance the operations of Coca cola, as an integrated approach would mean all employees believe in engaging fully in the values, and this would become an inherent part of the employees at a personal level. For this purpose, employee engagement surveys are conducted twice every year for all the coca cola associates, which serve to highlight the areas where action is required, and further actions and implementations can henceforth be executed. Employee engagement is very significant to all segments of operations at coca-cola and has translated into performance in areas where employee engagement is higher. For coca-cola, an engaged workforce means: A more committed workforce Employee performance aligned with organizational objectives Employees have a clear idea of what is expected of them and what are the deliverables Customer experience focuses an inherent part of employees’ values, who strives to provide a better experience to the customers. Customer focus was identified as a central tenant of the multi-year engagement strategy to be implemented in 2011(Gee, 2011) Change in inevitable. Therefore, the focus should not be on avoiding change, rather bringing about a smooth transition towards the new change by communication about the change, and ensuring all parties of the change that it is for the best of all those involved. To successfully implement organizational change of any nature, a specific regards to organizational structure, design, culture, management and leadership is required to see whether the change would make a best fit with the organizational goals and objectives. To conclude, it may be said that communication can be a key element to successful change management. Communicate the changes to the employees, tell them why the change was inevitable and how they will benefit from the change. The management should itself adopt a positive attitude towards the change so that employees can follow their lead and welcome the change. Coca-cola as a company has a heritage of embracing change rather than resist it and it should translate into their future endeavors towards change management to ensure that the organization is best poised to market and environmental conditions.

Elements Of Its Marketing Mix Tourism Essay Example

Elements Of Its Marketing Mix Tourism Essay Example Elements Of Its Marketing Mix Tourism Essay Elements Of Its Marketing Mix Tourism Essay the park successfully maintains local clients trueness with changeless entrywaies. Hong Kong Disneyland has a competitory advertisement scheme to pull these mark clients. It placed intensive sum of advertizements postings in the train Stationss and major MTR Stationss that visitants and local targeted groups are exposed with new selling runs and promotional events from the company. In add-on, the company besides has developed discounted travel bundles with the taking air hoses in order to maximise attendings during loose seasons. 3.3 Positioning Hong Kong Disneyland is positioning household oriented entertaining subject park with spirit of household and merriment. Ocean Park, which is the major rival, otherwise places itself as edutainment of ocean and grownup adventuresome amusement. Therefore, there is no ferocious competition between these two subject Parkss in Hong Kong. 4. Pull offing Customers In the subject park industry, the subject park experience is the new step of success. With the addition in discretional income and going chances, visitants have become more demanding in their outlooks of subject park public presentation, which requires the subject parks non merely supplying great service but besides being able to arouse visitants positive emotional feelings. ( The subject park experience, Shuk-ting Doris, 2008 ) The subject park experience depends on service quality of its staffs and installations, every bit good as the visitants behaviours. Due to the big figure of visitants flood in during vacations, Hong Kong Disneyland received complains about the hapless service public presentation and improper behaviours of some visitants. The company has started new enlargement undertaking since 2007 to increase capacity to pull more adolescents and young-adults. The replete value of client service is to bring forth long term client relationship and create superior client values with satisfaction that the satisfied clients are more likely to go the loyal visitants. Principles of Selling: an Asiatic Perspective Philip Kotler, 2011 ) Hong Kong Disneyland has a major rival in the part, the Ocean Park. In order to derive more market portions, the company uses client relationship direction plans, such as one-year base on ballss, promoting regular visit footing, gives the visitants 5 % to 15 % price reduction when they shop or dine in the park or the resort hotels. As one of the most popular finishs in Hong Kong, Hong Kong Disneyland has become an icon in back uping Hong Kong s place as one of the universe s top metropoliss for leisure tourers and concern visitants. 5. SWOT ANALYSIS From the following SWOT analysis tabular array, HKDL takes many advantages and chances to spread out more market portion and growing. Strengths Failings Opportunities Menaces Good Location Strong Financial and Network Support by HK Govt Renowned Brand Image A ; Exclusive Brand Characters Comprehensive Staff Training Huge Loss in the past 5 old ages Small visitant capacity Theme Park Expansion More Mainland China Arrivals Multi-Cultural Celebrations Strong direct A ; indirect rivals Worsening birth rate in HK A ; China 5.1 Strengths Strong Financial and Network Support by HK Government Hong Kong Government has invested HKD 22.45 billion in HKDL, and provides the site near Hong Kong airdrome in Penny Bay for 50 old ages rental at sensible footings, and offered a railroad web by the Mass Transit Railway. By this favour, HKDL has less fiscal force per unit area so that it can concentrate on merchandise and service development. Good Location As mentioned, HKDL is located in Benny Bay which near to Hong Kong airdrome, it is convenience to tourers can get to HKDL within 15minutes. Renowned Brand Image A ; Exclusive Character From The Global Attractions Attendance Report 2011 conducted by TEA/AECOM 2011, Walt Disney attractive forces are the top of the top 10 subject park group worldwide [ 1 ] , The positive and cheerful trade name image of Disney addition legion household and kids fans. Comprehensive Staff Training Over 300,000 hours staff preparation maintains good service quality. [ 2 ] and guarantee to allow client hold a relaxing and gratifying experience in subject park. 5.2 Failings Huge Loss HKDL has a immense loss in the past five 5 old ages with over 200 million USD, a batch of remarks and intuition criticized from Hong Kong Government and media, HKDL faces a large challenges from outside, including how to increase attending rate instantly. Small Visitor Capacity HKDL is the smallest Disneyland in the universe, overcrowding job was occurred in Chinese Lunar New Year vacation in 2006, many visitants was refused to come in the subject park because of full capacity, even they present valid ticket. [ 3 ] True, little capacity affects the profitableness, and visitants can walk through the subject park at one time and diminish the chance of repetition coming. 5.3 Opportunities Theme Park Expansion 7 new themed countries will be opened in 2013, it is non merely mostly increase no of visitants, it besides makes merchandise variegation, it is effectual to spread out mark market. More Mainland China Arrivals Increasing single travels from Mainland China becomes the largest group of subject park attendings but local is diminishing from 40 % in 2008 to 31 % in 2011. [ 4 ] HKDL should develop more selling activities to spread out China market such as cross-over Chinese usage and tradition with Disney characters. Multi-Cultural Celebrations Hong Kong is a multi-cultural society and there are many different sorts of jubilations and festivals. HKDL can take this advantage to form several of jubilations, to pull more tourers and local. 5.4 Menaces Strong direct A ; indirect rivals A serious menace comes from its direct and indirect rivals: Ocean Park, Shanghai Disneyland and Singapore Universal Studios, and South Korea Universal Studios, which will be opened in 2014. Ocean Park was awarded to the top subject park by Applause Award 2012 late. [ 5 ] HKDL need focal point on variegation and maintain client trueness. Worsening population size in HK A ; China kid market Birth rate in HK A ; China are worsening in these 10 decennaries due to one kid policy, it is undoubtedly consequence the attractive force of HKDL, it should develop new mark market to immature grownup and adolescents, non merely pull the leg of amp ; household. [ 1 ] TEA/AECOM 2011. Theme Index: The Global Attractions Attendance Report.A AECOM. P11-12, 5 June 2012. [ 2 ] Administration s paper on update on Hong Kong Disneyland Legislative Council, HKSAR P1, 17 January 2012 [ 3 ] Disney Culture Shock .A The Standard. Hong Kong. 19 March 2007 [ 4 ] Administration s paper on update on Hong Kong Disneyland Legislative Council, HKSAR P1, 17 January 2012 [ 5 ] Ocean Park functionary imperativeness release, 20 November 2012 6. Selling Analysis Product life Cycle After first few old ages of debut of HKDL, the subject park now enters into a growing phase in merchandise life rhythm. This means the park is in a period of rapid market credence and increasing net income. HKDL should maximise market portion with the advantages of turning figure of visitants. By this, the park should use the distribution range and their publicities should aim a broader subdivision on clients. In BCG matrix, HKDL is in Question Mark phase ; it means high market growing but low market portion. From the above information, increasing attending rate from these 5 old ages indicate HKDL has high growing but low market portion, HKDL need invest much in merchandise and market development, to heighten profitableness and spread out the market portion. In order to step up to the phase of star ( market leader ) , HKDL adopts both merchandise development and market development schemes that it can be measured by the undermentioned execution of HKDL: Merchandise Development To turn market, HKDL concern to gaining control Mainland China clients, HKDL develops new merchandises to turn the market. HKDL is continuously built up new themed-areas ( merchandise ) to the market ; the aim is to capture more clients. To pull more Mainland China clients, HKDL is specially designed Chinese tradition and usage into Disneyland, and organized some particular jubilations such as Mickey Celebrates the twelvemonth of Ox , HKDL has launched some Disney Fai Chun, ruddy pockets and Disney sketch jerseies with Chinese features. Market Development At meanwhile, HKDL understands non merely aim household and childs, it tries to utilize bing merchandise to spread out new market such as immature grownup and adolescents. HKDL established many new exciting games to capture more new mark market. HKDL organized Disney s Haunted Halloween at dark in Halloween season ; it aims to capture immature grownup and adolescents merely. To prosecute new mark group, HKDL resort offers fairy narrative nuptialss services with Disney sketchs. 7. Selling Plan As mentioned in old subdivisions, HKDL s selling scheme is based on placement of household oriented amusement. The primary client mark is mainland China visitants who do non hold much subject park experience and the secondary client mark is local households with childs who can be regular visitants for household assemblage. The tabular array below shows the visitant distribution between 2008 to 2011 among different client groups: Beginning: Themed Entertainment Association ( TEA ) study 2011 From the above figures, the Local visitants remain the same degree of figure of attendings over last old ages. Therefore, HKDL should broaden their clients subdivision in concentrating the Local visitant, seeking to increase the figure of attendings in this group. In the followers, a selling program will be introduced in order to broaden the client group of HKDL. Target client HKDL should set more focal point on local visitant groups. There is greater chance for repeated bargain within this group. Most of visitants from China or other topographic points will see Hong Kong one time or even less a twelvemonth. HKDL could establish different publicities or present several client trueness plans for increasing the attending of local visitants. Product/Service Strategy New themed country, Mystic Point, will be opened in 2013. Together with Grizzly Gulch, which was opened in 2012, it is expected to convey new escapade experience to the immature visitants. Positioning The park should place itself as a top touristry finish for visitants to Hong Kong every bit good as an entertaining local subject park for local Hong Kong peoples. The park should market itself as an built-in portion of Hong Kong society to pull more local visitants. Promotion The park can present new publicities to make consciousness of local Hong Kong people for increasing re-visit rate. These include free tickets for birthday childs, a package of household tickets price reduction or household jazz band set repast in the eating house inside the subject park. Pricing Scheme The park manages its client with one-year base on ballss to raise client royalty. The park should offer price reduction of the one-year base on balls reclamation for the following twelvemonth. This can farther retain clients and increase the client trueness. Besides, the park should present pupil tickets that will besides increase the visitant rate of adolescents and households. Marketing Communication Strategy Sarah Fox, direct of marker, merchandise scheme for HKDL Resort, pointed out that the immature grownups are digesting media in assorted ways utilizing Facebook, the cyberspace and via their nomadic phones, which is why Disneyland has decided to tap on these channels to make out to them. Adaline Lau, Market-interactive.com, 06-Nov-2009. The conventional media channels become less effectual presents. The park should present its message via different new channels that is good adopted by the local Hong Kong people today. These include Facebook, Weixin and the Apps in smartphone. Social Responsibility To place the park as an built-in portion of Hong Kong Society, the Parkss should perpetrate its part to Hong Kong society by different outreach programmes. These include free park drives for selected underprivileged households, making environmental consciousness in Hong Kong and voluntary plants to the community. 8. LIMILATIONS A ; ETHICAL IMPLICATION Ethical Deduction The park continues to use its country and installations to pull more clients. The park enlargement may necessitate building or renewal plants that will damage the wildlife or doing pollutions in the country. Therefore, the company should do every attempt to conserve the environment when a building is required. The park could ask for environmental protection organisation, such as Greenpeace, to measure the impact to the environment foremost before they start the building. This could cut down the impact to the park. Restrictions In this study, the current selling scheme of HKDL is reviewed and a selling program is developed for the park. In this procedure, there are 2 chief restrictions deliberated. Competition environment It is assumed that HKDL competes straight to other subject Parkss merely. However, in existent state of affairs, there are indirect competitions between HKDL with different touristry musca volitanss like, Ngong Pinging 360, the Peak. Tourism industry The touristry industry affects profoundly in the concern of HKDL since over half of HKDL s visitants now are visitants to Hong Kong. The market size of the subject park industry varies to the touristry industry environment. In this study, it is assumed that the market size is fixed and no affected by the touristry nor economic environment of Hong Kong or in South East Asia Region. 9. Decision In decision, HKDL offers subject park A ; resort experience, It chiefly targets visitants from mainland China part and local households with childs. Although HKDL has a batch of advantages such as fiscal support from HKSAR authorities and renowned trade name image, nevertheless Its major rival in the part, Ocean Park did a good occupation and awarded to be the top one subject park. In anterior to serious menaces by rivals, HKDL follow merchandise development and market development scheme to spread out new market and enhance market portion, new themed country is opened to convey new escapade experience to the immature visitants. Besides, HKDL should establish different publicities or present several client trueness plans for increasing the attending of local visitants, for illustration, HKDL can utilize Facebook, Weixin and the Apps in smartphone to offer trueness plan and repetition sing inducements, to pull immature grownup and adolescents. REFERNECE A ; BIBLOGRAPHY [ HK Disneyland Annual game Review2011 ] [ hypertext transfer protocol: //en.wikipedia.org/wiki/Hong_Kong_Disneyland ] [ hypertext transfer protocol: //park.hongkongdisneyland.com/hkdl/en_US/home/home? name=HomePage ] [ hypertext transfer protocol: //www.oceanpark.com.hk/html/tc/home/ ] [ HK Disneyland Annual game Review2011 ] [ hypertext transfer protocol: //park.hongkongdisneyland.com/hkdl/en_US/home/home? name=HomePage ] Principles of Selling: an Asiatic Perspective Philip Kotler, 2011 TEA/AECOM 2011. Theme Index: The Global Attractions Attendance Report.A AECOM. P11-12, 5 June 2012. hypertext transfer protocol: //hk.apple.nextmedia.com. Apple Daily, 20 January 2010 A Disney Culture Shock .A The Standard. Hong Kong. 19 March 2007 Administration s paper on update on Hong Kong Disneyland Legislative Council, HKSAR P1, 17 January 2012 Ocean Park Hong Kong Recognized as World s Top Theme Park by Prestigious Applause Award A , Ocean Park functionary imperativeness release, 20 November 2012 HONG KONG DISNEYLAND ANNUAL BUSINESS REVIEW FOR THE FISCAL Year 2011 hypertext transfer protocol: //www.marketing-interactive.com/news/16184

Lifestyles -- Compare And Cntrast Essays - Lifestyle, Personal Life

Lifestyles Compare And Cntrast Essays - Lifestyle, Personal Life Lifestyles Compare And Cntrast Outline Thesis Statement: There is always a tendency to compare our person lifestyle to that of many years ago. Introduction: Education In past, students face less pressure from teachers and parents. Today, students are much pressurized to perform I) Community Living in village In past, community living in village was more attractive and successful and standard of living was low. Today, people are suspicious of their neighbors and it is common to see closed doors in most high-rise flats. II) Advance Technology In past, there were no computers. Today, we have laptops or notebooks; we can carry it everywhere III) Telecommunications In past, we have to travel a lot from one place to another to convey a simple message Today, world is very small we can make calls wherever we like. Conclusion: Thus, lifestyle and society of today and that in the past have their own positive and negative issues. There is always a tendency to compare our person lifestyle to that of many years ago. To a certain extent, things were much better in earlier times. Firstly, in the aspect of education, students faced less pressure from teachers and parents. Expectations of these people were often realistic and achievable and this helped to be relaxed and cool as individuals. Today, students are much pressurized to perform well in school to meet to the expectations of their teacher and parents. This is reflected by the numerous tuition sessions and additional lessons they have to attend the more often than not, the academic aspect overrides the importance of social and emotional development. Secondly, community living in village was more attractive and successful in the past; people were drawn together naturally despite their religion or race. They were spontaneous in helping one another. Today, people are suspicious of their neighbors and it is common to see closed doors in most high-rise flats. There is no communications among neighbors in some cases. Thirdly, the purchasing power of a consumer is higher. In the past, standard of living was very low, where as, consumer goods were cheap. Today, a consumer needs to possess more money to purchase basic necessities of life. Of course, the present time has its appeal too. Firstly, with the impressive advance in technology, our life is made more comfortable. The computer system enables one to edit a complete work repeatedly and serves various functions as well. Information can be saved in files and easily retrieved if desired. Even the computers of today are more portable and compact in their designs. A laptop or notebook can be carried around easily. Secondly, the telecommunications services are so advanced that there is greater accessibility to make international calls whenever we like. There is no need to travel overseas to make personal visits when important messages need to be conveyed. Another important positive trail of todays society is the improvement in public transport. With the invention of MRTs, road reduction, noise and air pollution are reduced. With the present increasing focus on environment issues, this is an essential step taken by us. Thus, the lifestyle and society of today and that in the past have their own positive and negative issues. It is important for one to remain objective to see and appreciate the strengths of both times.

Industry Analysis Essay Example | Topics and Well Written Essays - 750 words - 4

Industry Analysis - Essay Example The fundamental ruleof the industry is based on sharing the risk than the transfer of the same (Hassan & Lewis,  2007). The banks in the industry act as the financial intermediary that is investment banking hence transacting mortgages. In mortgage transactions, the banks purchase the items from the sellers and re-sell them in the market at a profit instead of lending the money to the buyer to make purchases. It is a fallacy to purport that when an industry performs nicely in one period continues at the same pace in future. It is uncertain because the business world very competitive. Each industry tries to gain a competitive position by producing high-quality products and services and tailoring them to their customers (Agawam, 2010). This is done courtesy of customer loyalty. Additionally, industries strive to effectively and sufficiently utilize the resources available to generate revenue and consequently profits. For an industry to have a stay in the industry, it must be in a position to generate high profits to cater for the payment of shareholders through dividends and payment of other stakeholders like employees, the government, suppliers and creditors. The business environment is dynamic and the following are the factors that can cause the industry not to perform well in future. Firstly, it can be observed by financial analysts that the costs of providing the products and services vary from one fiscal year to another. Holding other items of the income statement constant, an increase in such costs will lead to a decline the profits of the industry. The industry can, therefore, be forced to borrow funds externally to finance its business, and this increases the financial risk to the industry. The industry has got a vast geographical area of operation and this call for theforeign exchange of currency for its transactions. Unfavorable movement in the exchange rates (increase in exchange rates) will adversely affect the operations

Environmental effects of intensive dairy farming (esp impacts on Essay

Environmental effects of intensive dairy farming (esp impacts on water) in NZ - Essay Example I will then look into websites especially those ending in â€Å"nz† as they are all from New Zealand. I will then look more into these and by browsing through all of them, I can somehow get an idea about what to write regarding the environmental effects of intensive dairy farming. I am actually expecting that there will be a variety of topics to discuss but I was determined to focus on the negative or harmful effects of intensive dairy farming, especially on how it affects the waters and the water supply. However, aside from using those websites which end in â€Å"nz,† I will also try exploring all those with â€Å"edu† or â€Å"org† or even those whose endings are â€Å"com† and â€Å"net† as long as they particularly refer to the environmental effects of intensive dairy farming. Moreover, I also have to search Google Scholar for any possible journal articles related to New Zealand and the intensive dairy farming problem there. I will be using the keywords â€Å"New Zealand† and â€Å"intensive dairy farming,† and I will then make my search primarily on the aspect of the problem that deals with water and at the same time not leaving the other parts. For the journal articles, I should take care not to consider those published before 2000 as they could actually be too obsolete already. Moreover, it would be better for me to choose journal articles that have been published in New Zealand compared to those that have been published in other countries as the former are more related to the environmental issue that I want to investigate. Aside from Google Scholar, I will also try out other databases. Moreover, I will select only those journal articles that have a complete or full report, whether in doc, html or pdf format. I will not select those with only an abstract because those will never explain the reasons behind the findings. Furthermore, I will not